Everyone I know seems to be forever run off their feet with kids, work and life in general.  That means that most of my friends are rather exhausted and think of a great night’s sleep as the ultimate beauty treatment.  My theory is that relaxed sleep is deep sleep and deep sleep is the very best kind of beauty sleep. And that's why our silk pillowcases are such a winner.

New product development is rather a game of chance.  A bit like chucking stuff against the wall and seeing what sticks.  And it’s amazing how often we are surprised.